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Process

Four stages. Daily progress. First launch inside a week.

We don't sell six-month engagements. We design, build, and launch real, working software — websites, mobile apps, AI agents, automations — one project at a time, owned by your team. No mystery, no slide decks, no surprises on price.

01

Discover

Day 1 — often the same call

For most projects, this is a single 30–60 minute call. You tell us what you need; we tell you exactly what it'll cost, how long it'll take, and what you'll get — in writing, before you hang up. For larger systems we run a paid 2–3 day deep-dive — and you keep the deliverable even if you decide not to go further.

  • Clear picture of how the work currently flows through your business
  • Prioritised list of what to build first — and what to skip
  • Honest 'go / don't-go' call on each one
  • Fixed price and timeline for the build phase — no surprises later
  • A handover document your team can use even if we never speak again
02

Design & build

Days 2–7

We design the whole thing — what it looks like, how it connects to the tools you already use, the rules it follows — and put a working version in front of you within 48 hours. You test it, break it, tell us what's wrong before it ever touches real customers.

  • A working version you can click through and try
  • Designs you've reviewed and approved
  • Plan for connecting it to every system it needs (CRM, billing, calendar, etc.)
  • Clear measure of what success looks like, with the numbers we'll track
  • Tightened scope ready for launch
03

Launch

Final days

We turn it on for real users with safety nets in place — round-the-clock monitoring, instant rollback if anything breaks, and a phased rollout so a small group sees it first. Your team gets trained on short videos and a live walkthrough. Everything is documented. The day you want us gone, nothing breaks.

  • Live with a small slice of real users first
  • Round-the-clock monitoring with instant rollback if anything breaks
  • Connected to all your existing tools (CRM, billing, calendars, etc.)
  • A simple dashboard showing the result we promised to deliver
  • Training videos and written instructions handed over
04

Maintain & grow

Ongoing — your call

Software needs care. Tools change underneath it. New features become obvious once people start using it. From here you can take it over completely, or keep us on a flat monthly fee to maintain what's running and build what's next — a new feature, an extra integration, the next project entirely.

  • Weekly or monthly improvements
  • Quarterly review with you — what's working, what's next, what it's earned back
  • Defined response times if anything goes wrong
  • Next project scoped from real usage data
  • Clean exit documentation — leave any time

Non-negotiables

What we promise on every project.

Weekly demos, always

Every Friday, you see exactly what moved this week — recorded, so anyone on your team can catch up later.

No surprises on price

Fixed price with a clear cap. If something needs to change, we tell you up front — never on the invoice.

One lead engineer per project

A single person who knows your system inside out, from first call to launch. Not a revolving door of account managers.

Small updates, often

We release improvements two to five times a week. Nothing waits months for a big-bang launch — you see progress constantly.

Your team has full access

You're invited into the work from day one. Everything we build is well-organised and easy to read — by your developers or the next agency.

Clean handoff, always

Any time, no drama. If you want us gone tomorrow, you get a fully-running system, full documentation, and zero lock-in.

FAQ

About how we work

What does the first call cost?

Nothing. The first 30–60 minute consultation is free. For larger projects, we run a paid 2–3 day deep-dive — and if you decide not to go ahead, you keep the deliverable.

How do you price projects?

The first call is free. Build phases are fixed-price with a clear cap, so you never get a surprise invoice. If you keep us on after launch, that's a flat monthly fee with clear response times — no hidden hourly meters.

What if we already have an internal team?

Even better. We work alongside in-house teams all the time — we get the thing built and shipped, train your people on how it works, then hand it over so they own it long-term.

Do we own the code and the design?

Completely. Code, designs, content, the lot — yours from day one. We're happy to keep running it for you, but you can walk away any time and it keeps working.

What hours do you work?

We're remote-first and overlap with most major time zones — Europe, the Middle East, and a meaningful window with the US East Coast. For launches, we shift to your hours.

Start where it pays back fastest

Let’s find the automation that moves your biggest number.

Free 30-minute call. We review your stack, point at the 2–3 highest-ROI automations, and tell you honestly whether we’re the right team to build them.